How to Enroll in Amazon Transparency

By Todd Welch, founder of T-Code Manager. Published October 13, 2026.

Enrolling in Amazon Transparency comes down to four steps. You enroll your brand and products, you start putting codes on your units, you pass Amazon's operational performance review, and then you manage your protections. Protection doesn't switch on until the review is passed.

Here's what each step involves and what to have ready before you start. Amazon updates the program from time to time, so treat Amazon's Transparency page as the final word.

Who can enroll

Only the brand owner can enroll a product. If you resell another company's brand, you can't enroll it yourself. The brand enrolls, and you get codes from the brand. See how 3PLs, prep centers and resellers get codes.

As of October 2026, Amazon lists these requirements:

Brand Registry. An Amazon Brand Registry account tied to your brand's trademark, with the rights owner role.
A registered trademark. Amazon asks for an active, registered trademark. Brand Registry will sometimes accept a pending application, so don't assume Transparency will too.
A GTIN for each product you enroll. A UPC or EAN, for example.
A code on every unit. If you use Amazon-issued codes, you have to be able to put one on every unit you make, no matter where that unit is sold.

Transparency protects products in these Amazon stores: the US, Canada, Germany, France, Italy, Spain, the UK, Australia, India and Japan. You don't enroll separately for each store. Amazon's page also says brands from Australia can't enroll right now.

If you're fuzzy on how the two programs fit together, read Transparency vs Brand Registry first.

Step 1: Enroll your brand and products

If you're the rights owner in Brand Registry, you create a Transparency account with your Brand Registry credentials and enroll from there. Existing members add products and users in the Transparency portal.

You choose which products to enroll. You don't have to put your whole catalog in, and Amazon doesn't charge to add or remove products. Most brands start with the products that get counterfeited, hijacked or returned as "not as described" the most, then add more once the labeling process is running smoothly.

Step 2: Decide how codes get onto your units

This is the step that takes real planning. Amazon lists several ways to apply codes:

Print labels yourself from code files you download
Buy pre-printed labels from a Transparency service provider
Have a service provider or co-packer apply the codes
Print codes directly on your packaging
Use print workflow software
Connect serial codes you already print, through a serialization provider

Amazon says its team helps you choose an option after you enroll. Amazon's service provider page calls self-printing the most popular starting point for small and medium businesses. Printing codes on your packaging costs the least per unit at high volume, but it takes upfront work with your packaging supplier. If you go that route, see applying codes at the factory.

Amazon-issued codes or your own serial codes

Amazon-issued codes are unique, non-sequential alphanumeric codes printed as a small square barcode. You order them from Amazon.

If you already put a unique serial number on every unit, you may be able to connect those instead. Amazon's requirements for that route:

A unique code on every unit
7 to 20 characters long
Printed as a scannable 1D, QR or 2D barcode on the same side of the package as the GTIN
You share all of the serial numbers with Amazon

Amazon says this route is faster to set up and needs no packaging changes. The trade-off is that customers can't scan your existing codes in the Amazon Shopping or Transparency app, and you don't get the Transparency badge or the customer engagement features. Core verification still works.

Step 3: Pass the operational performance review

Before Amazon starts blocking units, it wants to see that you can label correctly. How the review starts depends on how you ship:

FBA: start the review in the Transparency portal. Amazon scans your codes when units arrive at the fulfillment center.
FBM: contact Transparency support to start the review. Then give Amazon your codes when you confirm each order in Seller Central.

Amazon's Canadian and Australian pages say a product has to pass the review with 98% accuracy. The US page doesn't list a number, so ask your Transparency contact what applies to you.

Accuracy here means every unit you send or ship carries a valid code for that product. Missing labels, duplicates and codes from the wrong product all count against you. If you ship FBM, read the FBM labeling guide before you start, because every unit on every order needs its own code at confirmation.

Step 4: Manage your protections

Once a product passes, protection is active. Amazon says units without a valid code fail the Transparency check, and it investigates failed checks and notifies you. Fully protected products can't be listed without matching valid codes. See what happens when units ship without codes.

The Transparency portal has a performance report. It shows units blocked from shipping because of missing or invalid codes, listing attempts rejected for missing codes, mismatched scans and suspected counterfeit notices. Check it regularly, especially in the first few weeks.

Ordering codes

With Amazon-issued codes, you order and download codes in the Transparency portal. Amazon's Canadian Transparency page also describes an API to automate orders or to let a service provider request codes for you.

There's no enrollment fee, no subscription and no minimum order. You pay per code. As of October 2026, Amazon's page lists $0.05 per code for the first 1,000,000 codes in a year, with lower rates above that. The full breakdown is in what Transparency codes cost.

A checklist before you enroll

Your trademark is registered and you have the rights owner role in Brand Registry
Every product you plan to enroll has a GTIN
You know who will apply codes: your warehouse, your factory, a co-packer or a prep center
You know roughly how many units of each product you sell in a month
You have a plan for storing code files and tracking which codes are used
If you ship FBM, your order process has a place to enter codes at confirmation (Seller Central does, and shipping tools like ShipStation do)
You've asked Amazon's team how to handle units you already have in stock without codes

The last two are the ones that catch people. Ask before you enroll, not after the first shipment is stuck.

After you enroll

Once codes start arriving, the daily work begins: putting the right code on the right unit, never using one twice and reordering before you run out. That's the part T-Code Manager handles.

You upload your code files once. Your team scans a product and prints labels, or dispenses codes for an FBM order, and each code is marked used the moment it goes out. The dashboard shows how many codes every product has left, and low-stock emails warn you before you run out. On the Growth plan and up, you can pull new codes from Amazon's Transparency API instead of uploading files.

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